Is It Me or Myself?
- Joanne Chepkoech
- Apr 12, 2025
- 2 min read
Updated: Aug 14, 2025
Personal branding is a journey, a continuous evolution of how you present yourself to the world, both consciously and unconsciously. But when I first heard the term, I found myself wondering: Is it me or myself? What does that even mean? Is my personal brand something that exists as an extension of who I am, or is it a carefully curated version of me that I project to the world?
As I started diving deeper into the idea of personal branding, I couldn't help but ask myself: What do people think of when they think of me? What words come to mind when they hear my name, see my face, or read my posts? It was a whirlwind of questions. Am I seen as someone reliable, confident, approachable? Or do I come off as distant, unsure, or too focused on myself?
In those moments, I felt a certain pressure to have it all figured out, to mold my image into something perfect, to know exactly what kind of "brand" I should have. But then I stopped and realized: This is a journey. There’s no rush. I don't have to have the answers right away. Personal branding is about learning, evolving, and staying true to who you are while adapting to the world around you.
One particular friend has been a huge guide in this process. Their insights helped me realize that the brand I build is not about being perfect, but about being authentic and aligned with my values. I’m still learning, still growing, and still figuring it all out, because that’s what the journey of self-discovery and personal branding is all about.
So, I’m not going to pretend that I have all the answers, but I do know this: It’s okay to take your time and embrace the uncertainties along the way. Personal branding isn’t about who you think you should be; it’s about who you truly are and

understanding how to present that to the world.
What do you think?




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